Master the Data, Master the CNY Rush: How Trustana Can Level Up Your Sales

High-quality, complete product data isn't just about ticking boxes. It's about telling a story that captivates your customers, answers their questions, and compels them to click "add to cart".
Published on
January 22, 2024

Chinese New Year is upon us, and with it comes a surge in online shopping. But in the crowded marketplace, how can you stand out and make your products irresistible? The answer lies in the often-overlooked hero of e-commerce: product content.

High-quality, complete product data isn't just about ticking boxes. It's about telling a story that captivates your customers, answers their questions, and compels them to click "add to cart". It's the difference between a shopper skimming past and one stopping to envision themselves using your product.

Trustana understands this. We're a product data solutions company that helps retailers and brands like you aggregate, enrich, and monetize your product information.

We've seen firsthand the power of powerful product content:

A Singaporean retailer who worked with Trustana saw a 150% increase in items added to cart within just one month after revamping their product content on their ecommerce site.
This CNY, don't settle for average or absent product content. Trustana can help you:
  • Find and fill missing data pieces: No more incomplete product pages causing confusion and lost sales. Trustana helps you uncover missing details like dimensions and usage instructions (depending on your category), ensuring customers have all the information they need to make informed purchases.
  • Craft compelling marketing content: Go beyond basic bullet points and tell a story that resonates with your target audience with beautifully generated product descriptions, smart product titles, and more.
  • Optimize for SEO: Get your products seen by more shoppers with search-engine-friendly keywords.
  • Get marketplace-ready content: Effortlessly adapt your product data to the listing requirements of different marketplaces like Shopee and Lazada, saving you time and maximizing reach.

Ready to unleash the power of product content and crush your CNY sales goals?  

Contact Trustana today for a free consultation and see how we can help you turn window-shoppers into loyal customers.