Trustana brings new brands to SFFA 2022
Trustana had our first ever in-person tradeshow in Singapore – the Specialty & Fine Food Asia (SFFA) from 22 June to 24 June. The event brought together 1000+ buyers and suppliers, and we were inspired to see new connections formed, as well as new products and innovations in the F&B industry.
At Trustana’s booth, we displayed 20+ brands from Korea, Thailand, Singapore and China, featuring their new collections and top-selling products. Buyers had a chance to get up close and try samples, while learning about what makes these brands so sellable. Our curated range of products include:
- Spicy instant noodles
- Sauces and condiments in local (Singapore) and spicy (Chongqing) flavors
- Seaweed, rice snacks and unique-flavored popcorn
- Korean konjac noodles and collagen jellies
- Truffle flavored chips and oil
- Nut butter and milk
- Enzyme drinks for gut health
- Organic tea and more
Buyers from the Retail and HORECA sectors came to our booth to find out more about how we can help them grow their business and source new wholesale products efficiently. Trustana’s Marketplace allows buyers to discover hundreds of brands & products, carefully curated from verified suppliers across Asia. The ordering process is quick and seamless - retailers simply add to cart and checkout online.
Aside from our product showcase and sampling, we provided exclusive discounts to help these buyers try new brands, at the same time allowing higher margins. We offer low MOQ (from 20 units) so even small businesses can order wholesale from these unique brands.
In those 3 days, we were thrilled to connect with various suppliers who shared with us their expansion plans and the challenges faced when penetrating global markets. Some of the common pain points include unfamiliarity with countries they want to import into (ie. regulations, documents and permits required etc), as well as how they can establish a sustainable sales & distribution channel.
With that in mind, our team introduced EasyExport – a one-stop solution to assist suppliers with exporting overseas. With EasyExport, suppliers can:
- Verify if company is ready for export and get help with registrations (ie GACC)
- Pre-check product ingredients to know if they are permitted for import
- Get a recommended HS code for custom clearance
Suppliers were able to register for a free account on the spot and get started with the checks.
It was indeed a pleasure to be part of this year’s SFFA! We appreciate the opportunity to meet our suppliers and buyers up close and personal, listening to their pain points and developing solutions to empower them in cross-border trade.
If you’d like to find out more about how Trustana can help your business, please contact us via chat or email.