Singapore, 18 November 2021 – Trustana, a cross-border trade and sourcing platform founded by Temasek, today announced that it has appointed Rebecca Xing, as its Chief Executive Officer (CEO) with immediate effect. As CEO of Trustana, Rebecca will drive overall strategy and growth as the company expands to enable cross-border trade for SMEs globally.
Headquartered in Singapore with a hub in Shanghai, Trustana is a cross-border trade and sourcing platform empowering buyers and suppliers to grow their businesses internationally with confidence by connecting them with trustworthy trade partners and supporting them through their end-to-end trade journey.
Rebecca Xing, CEO, Trustana
As a founding member of the Trustana team when the company incorporated in March 2020, Rebecca helped oversee the tremendous success of Trustana in her former role as Trustana’s General Manager and Head of Product. Under her leadership, Trustana has achieved key milestones in expanding the company’s global footprint across Southeast Asia and China, including strategic partnership agreements signed under the Singapore-Chongqing Connectivity Initiative in April 2021, and in June 2021, through the integration of OneSME, a digital cross-border trade platform into the Trustana platform.
Rebecca Xing, CEO, Trustana, said: “I am honored and excited to be leading the team at Trustana. Cross-border trade is a massive industry with a lot of complexity, and we are uniquely positioned with the right foundation, people, and technology, to lead the disruption. Since launching, we have lived and breathed the difficulties our customers face when approaching international expansion, and are thrilled to have been able to make a difference in the lives of SMEs in ASEAN and China. It’s truly a privilege to be able to serve Trustana in its next evolution.”
Glenn Gore, Group CEO of LemmaTree & Board Member of Trustana, said: “Technology continues to be a key catalyst for transformation and growth in the cross-border trade industry, and Trustana has the bold mission of bringing this technology to businesses of all sizes. It is my pleasure to announce Rebecca’s appointment as CEO of Trustana. Through her tremendous leadership and unrelenting commitment, Rebecca has led the doubling of Trustana’s business month on month in the past year. I am confident that Trustana will continue to advance our ultimate vision of democratizing access to international import and export markets for our partners and customers in Asia, and globally.”
Prior to Trustana, Rebecca was a product leader with BCG Digital Ventures, where she served as interim General Manager and Head of Product for several ventures in the operations space, including Ware2Go, an on-demand warehousing & logistics network, and Beema, a digital pay-per-kilometre auto insurance offering in the Middle East. She was previously a consultant with the Boston Consulting Group, focusing on digital transformation in the technology, media, and telecommunications industry.
Trustana is a cross-border trade and sourcing platform of verifiable, international traders with a focus on the food and beverage sector. Founded by Temasek, Trustana empowers buyers and suppliers to grow their businesses with confidence by connecting them with trustworthy trade partners and supporting them through their end-to-end trade journey.
Trustana currently serves over 5,000 SMEs in China and APAC, with an ambition to expand globally. In April 2021, Trustana signed a memorandum of understanding (MOU) with 5 food suppliers in Chongqing, officially launching the "Singapore China (Chongqing) agricultural products overseas assistance program" promoted by Chongqing China-Singapore Demonstration Project Management Bureau. More recently in June this year, Trustana formed a strategic collaboration with OneConnect Financial Technology (Singapore), an associate of Ping An Group, that will enable SMEs in Singapore and ASEAN to access a larger pool of buyers in China. Trustana is built using Affinidi, an open and interoperable technology that enables users to have control of their verifiable data.