Curious about Halal food and how it fits into your business? Learn why Halal certification is important to consumers ...
Curious about Halal food and how it fits into your business? Learn why Halal certification is important to consumers and how it can increase your sales.
Image: Superfood Asia
The number of Muslims around the world continues to rise, but this increase is not the only reason we see demand for Halal-certified products growing. The rise of Halal product consumption in the Asia Pacific market can be attributed to growing religious and cultural populations demanding Halal cuisine as well as increased interest from groups outside of those religiously and culturally aligned with Halal principles. Join us as we take a look at why Muslims and other consumers are choosing Halal products and what this information means for your business.
Halal refers to food-centered values set in Islamic tradition. When it comes to creating Halal products, producers at every stage must fulfill specific requirements to achieve Halal certification. Following recommendations and carrying Halal certified products enhances customer trust, establishes reliability, and supports overall health and safety for customers too.
Producers and retailers can learn more about Halal requirements and regulations through Trustana’s Food Safety and Certification Guide, so that you know you’re selling proper Halal products to your customers. And, if you’re still wondering why you should choose Halal certification for your business, we’ve got more information about the global market and how Halal products can help you grow your customer base and influence your bottom line.
The Asia Pacific market is noticing specific growing interest in Halal-certified foods. A Mintel Global New Products Database measure noted the global increase in Halal specific products stating that, in comparison to the Middle East, Africa and Europe, the Asia Pacific region was already leading the market with almost 70% of Halal-specific product launches since 2014. Now is the perfect time to pay attention to these numbers as you consider how to stay relevant and connect with wider audiences for your growing business.
It’s clear international awareness of Halal products is increasing. The popularity of Halal certified food is growing significantly in both Muslim and non-Muslim countries across the globe. This means that, even as Muslim communities grow in numbers, the population interested in Halal food products is growing even beyond those numbers.
If you are wondering how this translates to retail purchase, increasing numbers are complemented by spending forecasts. Global taste and nutrition company Kerry reports that “global spend [sic] by Muslims in most Islamic economy sectors is projected to reach US$2.4 trillion by 2024.” The halal food industry, as part of these projections, is forecast to hit $1.38 trillion in the same time frame.
Image: Fikri Rasyid on unsplash
While it’s easy to correlate Muslim consumers with Halal products, public interest in Halal-certified foods extends beyond religious reasons. Halal cuisine evolved from being a religious dietary choice to an assurance of safe, healthy, and reliable food.
Halal brands and products fit into a growing interest in ethical consumption practices. Ethical consumers consider the impact of their choices for themselves and beyond. They make decisions incorporating factors like disease and food security. These concerns contribute to demand for healthier options among many groups of consumers. Non-Muslims have a positive perception of Halal food and express significant interest in buying Halal-certified products as they know Halal food is appropriately processed.
Image: IIDC
Halal certification demonstrates the producer has willingly exceeded mainstream ingredients and production processes and invited greater scrutiny from an external organization’s audit. A Halal certification can signify a company’s increased commitment to transparency and their interest in enhancing access to Halal food for people around the world.
Moreover, the rising number of Muslims and their purchasing power combined with the growing number of non-Muslim consumers of Halal-certified products implies a future of growth and importance on the global food platform. If you are seeking to get ahead of this trend, producers should consider getting certified and retailers can prepare to stock their shelves with Halal-certified products.
Trustana can help you get started with Halal foods today. Trustana offers retailers a variety of Halal-certified products, including spices, packaged meals, and snacks. Check out the Sanyi Halal Mala Hot Pot Soup Base, the Raon Halal Tteokbokki Rose Rice Cake, and the Ketoslim Mo Konjac Fettuccine.
We take care of the logistics and provide food and beverage products in varied volumes so you don’t have to worry about these details. Skip the hassle and connect with us at Trustana today.
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