Mini Crush - The Brand That Is Winning Hearts Globally

Keen to find out more about Mini Crush? We have got you covered. Read on to learn more about Mini Crush's unique selling points and how they've managed to win the hearts of their consumers, globally. 

Brand introduction 

It would be rare if one had not heard of this famous brand before – LITA Food’s Mini crush is a professional manufacturer of fruit jelly, and they provide increasingly creative products year on year, that appeal significantly to their consumers. With the aim of bringing children delicious jelly as well as a joyful time, it is a favourite among people all over the world. LITA Food is the number one jelly exporter in China, exporting to over 30 countries, including a large following in the USA as well. Their well-known partners include Walmart, Costco, 7-Eleven, Walt Disney, and many more big names. 

Image: LITA Food 

Nantong Litai Jianlong Food Co., Ltd. a trading company of LITA Food, was founded in May 2009 and located in Chang Jiang Zhi Gu Technopark, Gang Zha Area, Nantong City, Jiangsu Province, China. Jiangsu Winnie Food Co., Ltd. is the factory of LITA Food, located in Xinsheng Road, Chongchuan Area, Nantong City, Jiangsu Province, China. Winnie Food is a professional factory producing various kinds of jellies, like fruit jelly & pudding, jelly drink, jelly candy, real fruit cup, chocolate biscuit cups and so on. With their focus set on food quality and safety control, they have already passed certificates like HACCP, ISO 9001, IS0 22000, and those from FDA, CE and more. Additionally, this supplier has been verified onsite by world-leading inspection company, SGS Group.

Apart from these, Mini Crush products are halal certified as well. The company is always looking forward to meeting and exceeding the expectations of consumers, to strengthen and improve their leadership of brand in the food industry. Therefore, you can already be guaranteed that Mini Crush food products are assured food that have gone through various levels of testing so you can trust them wholeheartedly. 


LITA Food has a first-class design team and develops new products to fit the market each year. They aim to continue the professional development service-oriented strategies, non-stop innovative market-leading technical services, product diversification, and upward integration combining with equipment to be the leader in food manufacturers.  

LITA Food always aims to uphold the principle of "Pursuit of Excellence" business philosophy. They use their professional & systematic manner, continuous research, development & innovation, advanced equipment, and strict quality control to provide customers with the most valuable products and get a unique market position. Apart from these benefits, their products are also zero fat, zero cholesterol, gluten free, and contain no GMOS. This would largely appeal to the healthier crowd of consumers which is rising significantly day by day. 

They have many different series of products: 

  • Car series 
  • Princess series 
  • Animal series 
  • Magic eggs

Our best-selling products 

  1. Mini Crush Mini BM Car with Fruit Flavor Jelly
  1. Mini Crush Mini Police Car with Fruit Flavor Jelly

3. Mini Crush Mini BV Car with Fruit Flavor Jelly

4. Mini Crush Rainbow Worms Gummy

5. Mini Crush Assorted Flavor Jelly 20pc

Mini Crush products have garnered annual sales of US$100M. In particular, their car series became the number 1 jelly when it was launched, and it continues to be popular and the top-selling product for retailers. The other jelly candies were introduced in 2020 and proved equally successful as well. Their halal certified fruit jellies are made from carrageenan, konjac, sugar, water, natural flavouring, etc – Therefore, unlike other brands, their jellies are not made using Gelatin. 

MiniCrush products are known for their fun and novel candies and attractive packaging, targeted at children and the young at heart. They have introduced stories and narratives which are created from their products, to make the whole experience an interesting and unique one. 
At LITA Food, they strongly believe that pleasure, in the right amount, is an important value to share - which is why they create quality products designed with kids in mind, that give them lots of joy, stimulate their independence and help them to grow up happy. Therefore, their consumers get to relate to the products, fostering a deeper connection. Moreover, t
he kids food and beverages market is expected to see robust growth. It is projected to grow at a CAGR of 4.78% to reach US$141.229 billion by 2026, from US$101.853 billion in 2019. Thus, selling these in your store provides you with a huge market to reap sales from.  

Start stocking Mini Crush products 

  • Low Retail Selling Price --> $1.10-2.60 
  • Good Margin --> 38-41% 

Check out more of Mini Crush’s great products on Trustana Wholesale’s website, to see and get more information, learn in detail and start stocking up on them to sell to your customers. Rest assured you will stand out from competition and reap sales from selling these authentic and unique new products. 

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