Why is alkaline water trending? Discover the reasons alkaline water continues to grow in global popularity and start sourcing this emerging product today.
Alkaline water was barely known to consumers a decade ago, but today the product is capturing global attention.
Is Alkaline Water Healthier Water?
More and more, consumers are passing over well-known, mainstream beverage options on retail shelves. Instead, they’re reaching for what’s new and prioritizing health in their decision-making. They’re looking for products that have flavor, flair, and those which fulfill their health needs. That’s why more and more consumers are choosing alkaline water.
Last year, PR Newswire reported that “Alkaline sales are booming. Industry authority Beverage Marketing Corp. forecasts retail sales in the category to balloon to $1.3 billion by 2023, representing 20% of the entire value-added water category."
Why Buy Alkaline Water?
Proponents of alkaline water admire it for its many health benefits, but there are many ways consumers use this popular product. We’ll share about these benefits and more, so read on to discover how alkaline water is an essential example of a changing food and beverage industry.
What’s the Difference? Alkaline Water Vs. Normal Water
Alkaline water offers consumers a host of benefits, whether they’re drinking, using it for food preparation, or exploring other interesting uses of this popular product.
What is alkaline water? The word “alkaline” refers to acidity. On a scale ranging from 0 to 14, a pH of 8 or above is considered alkaline, while below 7 is called acidic. In contrast to many foods and beverages people consume, alkaline water has a higher pH. The opinions of healthcare professionals vary about when to drink alkaline water, but while they gather more information popular demand for alkaline water continues to grow.
Consumer Demand for Alkaline Water
“Within the Water Trend: Sales of Alkaline Water Sales Rising High” https://www.prnewswire.com/news-releases/within-the-water-trend-sales-of-alkaline-water-sales-rising-high-301397840.html
Consumers have found ample uses for this interesting product, making it a great thing to keep on hand in the kitchen and contributing to hearty sales growth over the past few years. Here are a few of the most popular reasons people buy alkaline water:
1. Drinking alkaline water enhances health
As may seem obvious, alkaline water is a source of hydration. Some consumers state that they feel more hydrated when drinking alkaline water as opposed to other water. Drinking alkaline water is also supposed to help neutralize acidity in the body and raise the body’s pH.
The need to neutralize acidity may have to do with the fact that many of today’s diet and lifestyle choices can lead to highly acidic internal environments. Acidity in the body has negative effects, including digestive issues and ulcers.
An acidic gut may be caused by eating processed foods, and other factors like dealing with everyday stress, and suffering from chronic illness. For these instances, alkaline water brings alkaline qualities into the body through the digestive system where the alkaline solution then affects blood chemistry too. The positive effects of alkaline water extend beyond digestive-specific issues, though. Some studies show that alkaline water can support oxygen delivery after an intense workout and that it can benefit people with blood-related diseases including high blood pressure and high cholesterol.
2. Easily clean fruits and vegetables with alkaline water
Alkaline ionized water can be used to rinse fruits and vegetables. Washing with alkaline water detoxifies potentially harmful acidic chemicals that may be present on the surface of the produce.
3. Prepare food with alkaline water to neutralize acidity in a recipe
Alkaline water can replace plain water in the kitchen too. Using alkaline water to cook foods like pasta, rice, or soup can help maintain the flavor of the ingredients, cut down on acidity, and even diminish the bitter flavor of some foods.
“:Alkaline Water: Benefits and Risks” from Healthline
Flavourful Options Consumers Can Enjoy
Alkaline ionized water inherently has a different flavor than other waters, and some consumers say that they enjoy the taste of enhanced alkaline water over tap water or other water sources.
Beyond its natural change in flavor, though, the ionized alkaline water can be enhanced with additional flavoring. Flavored water is an attractive way for consumers to stay hydrated throughout the day. It’s a great flavourful alternative to less-healthy drinks like sodas or sugary treats.
Stock Up on Alkaline Water
This alkaline water trend is only growing. It’s the perfect time for retailers to appeal to thoughtful consumers and stock alkaline water and other emerging products in the food and beverage industry. If you’re ready to stock up on alkaline water at your retail business, Trustana has a variety you can choose from, and makes the process easy and affordable.
You’ll find these and many other amazing options full of flavors from unique brands available at Trustana’s wholesale store.
Follow Shifting Trends with Trustana
Trustana is an online B2B wholesaler where you can find new and trusted products that differentiate small and middle-size retailers like you from your competitors. With unique choices like alkaline water and flavored alkaline water on your shelves, you’ll have an added advantage to fulfill customers’ trending preferences.
We’re not just any wholesaler, though. Trustana enthusiastically supports retailers by offering products that are already imported and ready to sell. We take care of shipping and logistics with economies of scale ahead of time so SMEs like you can buy and sell your food and beverage products in whatever volume you need without concern for high costs. If you’re curious to learn more or are ready to take the next step towards enhancing your retail offerings, contact Trustana today.