12 of the Most Delicious and Healthy Fruit Drinks You Should Consume
Drinks made from fruit juices and pulp are an excellent way to add more vitamins to your diet, and they often taste much better than sugar-laden...
We are back with another round of our Virtual Sourcing Showroom to introduce the latest brands and products, this time ...
We are back with another round of our Virtual Sourcing Showroom to introduce the latest brands and products, this time more specifically catered towards Chinese New Year. If you missed it, here is the recap of what went down.
Virtual Sourcing Showroom by Trustana Wholesale
Chinese New Year is a peak retail season for everyone in Singapore and Malaysia, which is why many consumers would be on the lookout for potential CNY must-haves. Furthermore, as seen from our recent blog article on Food to add to your table to celebrate Chinese New Year¹, there are certain categories and trends as to what consumers prefer to have this festive season. Thus, in order for retailers to be stocked up according to consumers' wants and needs, our hosts explored some of the top picks for CNY, to share recommendations and tips on how retailers can improve sales with these specially curated products.
Photo by Yuwei Shaw on Unsplash
Our hosts Karin and Olivia brought the audience through an hour of brand introductions coupled with live tasting. The products were curated based on their success and we highly recommend them to our retailers to sell for the upcoming Chinese New Year.
We kicked things off with the Hotpot category, which is a must-have during CNY, and is really good for small social gatherings as well. 2 different types of hotpot in the market were covered - Soup based and Self heating pots which are amazing during this period, as most people tend to dine at home as compared to going to restaurants. The first brand mentioned was Chongqing Haoxifu Food Ltd.
Chongqing Haoxifu Food Ltd. has over 23 years of food production experience. They specialise in spicy, savoury instant foods such as self-heating hot pots, spicy and sour noodles, vegetarian snacks and many more. It really gives a taste of home whenever you’re missing it. 2 main brands - Angry Panda and Haoxifu. Both of which are extremely well received within China. Products featured:
After our hosts tried the products, there was another product within the same category to be introduced soon after. A new, different type of hotpot: Chongqing Sanyi Food Co Limited. They have over 16 years experience as a renowned manufacturer for food seasonings as well as Hotpot Condiments, located in the hotpot capital of the world, Chongqing. Products featured:
Our hosts tried the Sanyi Mala Hotpot Soup Base, which has a Shelf life of 18 months. The room was immediately filled with the flavourful mala aroma when the base was added into the boiling water. An amazing yet convenient meal - What’s not to love? The mala flavour has a beautiful taste which lingers in your mouth as well for the extra kick.
Moving on to the next trend, which brought us to our next category we have for Chinese new year, is snacks. Consumers nowadays are eating several smaller meals across the day, and the festive season is all about snacking on goodies, snacks that make great gifts, and these goods move fast, as people stock up on snacks soon. People these days also want a healthier option and are looking for unique ingredients and flavours.
Three Squirrels has immense popularity in China, and their snacks achieved online sales of over RMB 100mil in less than 20 minutes during 11.11! Our hosts tasted the Pistachio, Cashew, and the broad beans in crab roe flavour. Product flavours featured:
As much as the hosts enjoyed the all-time famous/favorite Three squirrels nuts, they were excited to try the next few products from HuaJiao ShiJia. The brand was established in 2018, and rapidly progressed to be one of the leading manufacturers of pepper flavoured food. They specialise in snacks with sichuan peppercorn.
Our hosts tried two flavours, the pepper, and extra spicy and tomato. It is a good alternative to regular potato or corn chips as well. They are freshly produced in batches and have a shelf life of 8 months. To add to the benefits, they have resealable packaging as well. Products featured:
Moving on to the next element, the other new trend we have for CNY is definitely sweets. These are must-haves after reunion dinner, CNY lunch, or in general after your hotpot. These products make great gifts as well. To start off, our hosts were extremely excited to try out the Clever Mama products first. They are a leading high-end pudding manufacturer in China. They were established back in 2012, and they've got 2 production facilities in China. Product Flavours featured:
The next product introduced was from LITA food. They are a professional manufacturer of jelly and have a total of 4 production facilities all of which have been verified by professional body SGS Group. Product featured:
The next brand brought us back to Korea with RAON! Established since 2000, they specialise in the development of processed Korean confectionary goods suitable for both domestic and Global markets. Products featured:
After all the noodle slurping and snacking, our hosts closed off the session with a pantry staple, which is also definitely a fast-moving category. All the way from Korea, Geo Enterprise. They were established in 1982, and one of the brands which they carry is SFC Bio. SFC bio acquired multiple patents for their sparkling drinks and is one of the leading beverage manufacturers combining fresh agricultural ingredients with innovative technologies. They've even sold over 10 million cans! Products featured:
Carbonated fruit juice sparkling:
Moving onto the last and final brand, which caters more towards fans of non sparkly drinks, Chongqing Huida lemon. They specialise in growing, processing as well as R & D of lemons, for over 14 years. They have an annual production capacity of 150000 tonnes in product weight to achieve sales of more than RMB 3 billion dollars. They are also one of the largest lemon producers in china. They adopt strict production and quality control capabilities. Product featured:
With that, our hosts came to the end of the tasting session of all these amazing products. They quickly discussed their favorite picks from these curated selection of products, and summarised their thoughts and feelings towards these products.
Apart from these, our hosts also carried out Lucky draws and giveaways at different parts of the livestream. Here were the prizes :
Throughout the livestream, there were also many useful E-commerce tips provided as well, which our retailers can benefit from. Here is a summary of some of the important points which were mentioned:
Online ordering with delivery in 7 working days
Throughout the livestream, participants were given the links to view and order the products directly on Trustana Wholesale. Product details such as the MOQ, weight and shelf life were also shared, and our hosts answered questions upfront such as if an import licence is required, or if the products are halal, and any other questions.
In addition, participants could schedule 1:1 consultations with our customer success team after the event to learn more about these brands, how they can start retailing them in their stores and provide any feedback they may have about the entire experience.
An integrated online experience for our retailers
In our previous article, we talked about Choosing the Best E-commerce Business Model for You²² and how retailers can be confident that the next steps they take are just right for their business. By providing you with a curated 24/7 platform to easily source the latest international food and beverages, our aim is to take the load off you. Grow your business with brands your customers already love - visit Trustana Wholesale²³ to find out more!
Reference:
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